Verified emails from Apollo.io, Lusha, Sales Navigator, ZoomInfo, and other tools are not 100% accurate. To achieve higher accuracy and reduce bounce rates, it is recommended to validate these emails using a reliable email verification tool. BounceBan is one such tool, and after verification, the email bounce rate can be significantly reduced.

Once verified by BounceBan, you will see a “BounceBan State” column that indicates whether an email is deliverable. Deliverable emails are considered good and can be used for cold email marketing. Please see the BounceBan sample for reference.